Marketing Minor

The minor in Marketing program provides a foundation in essential business principles as well as an opportunity for in-depth examinations of the many dimensions of marketing. The Marketing minor requires the completion 18 credit hours of coursework. Course prerequisites must be observed.

Requirements

Marketing Minor Required Coursework

Required courses include BMKT 3331 and either ACCT 2301 or ACCT 2311.

BMKT 3331	Principles of Marketing	3
	and
ACCT 2301	Accounting for Non-Business Majors	3
	or
ACCT 2311	Principles of Accounting I	3
Total Credit Hours:		6

Marketing Minor Selected Coursework

The additional 12 hours in the Marketing minor can be drawn from this list of upper-level Marketing courses.

BMKT 3333	Integrated Marketing Communications	3
BMKT 3334	Service Marketing	3
BMKT 3340	Retailing	3
BMKT 3355	Internet Marketing	3
BMKT 3361/BINT 3361	International Marketing	3
BMKT 3365	Product Design and Brand Management	3
BMKT 3377	Consumer Behavior	3
BMKT 4390	Marketing Management	3
Total Credit Hours:		12

Total Credit Hours: 18