PMBA 6312 Quantitative Methods and Research
Quantitative methods and research applies quantitative methods including decision theory, linear programming, regression analysis, simulation, etc. to real-world business problems in the areas of marketing, finance, and operations. Operations applications will be extended to include concepts related to business process improvement, supply chain management, and job, facility, and office design. Students will also learn techniques to collect, organize, and structure data for analysis including sampling, measurement, and the evaluation of survey worth. This course will culminate in research that applies knowledge to a real-world business problem. Key steps include defining a problem, assessing current knowledge, determining the value of additional information, measuring where information value is high, and using the results to prepare a detailed action plan.