BINT 7361 International Marketing

Global marketing environment, research, logistics, cultural assessment, infrastructure, economic indicators, emerging markets, advertising, pricing applied to foreign markets. Developing an international marketing plan, emphasis upon research, group work, and written and verbal presentation skills.

Credits

3

Cross Listed Courses

Cross-listed with BMKT 6361 and BINT 6361

Prerequisite

BMKT 3331 or equivalent