BINT 3361 International Marketing
The course will provide students with the tools and terminology to understand marketing practices in a global environment. Students will discuss the challenges faced by an international marketing manager and learn the scope of international marketing, the dynamic and constraints posed by international trade, the culture, political, legal, and business systems of global markets, and the ways to develop global marketing strategies. They will also learn to develop a formal analytic framework of decision making based on recent developments in the field of International Marketing. This course is designed to provide students with the latest understanding of global issues and the necessary skills to make strategic decisions from a
global perspective.
Offered
Fall, Spring