Social Marketing Concentration

Social Marketing Course Descriptions

The management concentration is designed for students who aspire to assume positions in business organizations, governmental agencies, community/non-profit firms, or ownership/executive-level positions in small entrepreneurial companies.

Requirements

A. 12 semester hours as follows:

BMKT 3320	Public Relations
BMKT 3353	Social Media
BMKT 3377	Consumer Behavior
BMKT 4375	Market Research

B. 9 semester hours from the following:

BMKT 3355	Internet Marketing
BMKT 4365	Web Analytics
BMKT 4390	Marketing Management