FMER 4350 Fashion Entrepreneurship
Principles and procedures used in creating fashion related businesses to meet consumer demands, including consumer research, logistical issues, and strategic planning involved in writing a business plan. Examines various product and service offerings in traditional and non-traditional retail formats.
Prerequisite
Pre-requisites: Senior Standing and Textile Product Analysis,
FMGT 3340; Promotion,
FMGT 2350 or FMER 2383; Principles of Accounting or Accounting for Non-Business Majors,
ACCT 2301 or 2311: Business Law
BLAW 3317; Service Marketing,
BMKT 3334 or Consumer Behavior,
BMKT 3377; Human Resource Management,
BMGT 3354; and Retailing,
BMGT 3340. Fee. (Fall)