FMER 4350 Fashion Entrepreneurship

Principles and procedures used in creating fashion related businesses to meet consumer demands, including consumer research, logistical issues, and strategic planning involved in writing a business plan. Examines various product and service offerings in traditional and non-traditional retail formats.

Prerequisite

Pre-requisites: Senior Standing and Textile Product Analysis, FMGT 3340; Promotion, FMGT 2350 or FMER 2383; Principles of Accounting or Accounting for Non-Business Majors, ACCT 2301 or 2311: Business Law BLAW 3317; Service Marketing, BMKT 3334 or Consumer Behavior, BMKT 3377; Human Resource Management, BMGT 3354; and Retailing, BMGT 3340. Fee. (Fall)