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Marketing Minor

Requirements

A. Required Courses

To fulfill the requirement for a minor in Marketing, the student must complete:

BMKT 3331Principles of Marketing
and
ACCT 2301Accounting for Non-Business Majors
or
ACCT 2311Principles of Accounting I

B. Upper-Level Marketing Elective Course Options:

Additionally, the student must complete 12 semester hours of any elective upper-level Marketing courses, which may include the following courses:

BMKT 3333Integrated Marketing Comm

3
BMKT 3334Service Marketing
BMKT 3340Retailing
BMKT 3355Internet Marketing
BMKT 3361/BINT 3361International Marketing

3
BMKT 3365Product Design and Brand Management
BMKT 3377Consumer Behavior
BMKT 4390Marketing Management

3