General Marketing Concentration

General Marketing Course Descriptions

The management concentration is designed for students who aspire to assume positions in business organizations, governmental agencies, community/non-profit firms, or ownership/executive-level positions in small entrepreneurial companies.


A. 12 semester hours as follows:

BMKT 3320Public Relations

BMKT 3353Social Media

BMKT 3377Consumer Behavior

BMKT 4375Market Research

B. 6 semester hours advanced marketing electives